Music channels

In this post I would be analyzing five different music channels. I have decided look at MTV , vh1 , Box television , Scuzz and Kiss. These five channels play different sort of music. I will be comparing the type of music it plays and the target Audience for each of the music channel. I will also be exploring how they use different colour’s and styles in its logo to differentiate the music channels and differentiate its target Audience. 

 MTV’s target audience is youth from the ages of 12 – 24 year olds. MTV is a channel the broadcasts popular music and promotional music videos on its channel. MTV was launched back in 1981. Viacom media networks own it. MTV was launched on May 5 1980. MTV logo has changed over the years. MTV plays music from pop alternative to country. It focuses more on playing the latest music videos. MTV’s logo has changed over the years. The current MTV logo is black and white. It’s a nice combination of the two colours as both black and white compliment each other. The ‘TV’ is written in white and that makes it stand out as the ‘’M’ is in black.

        Artists played often

• beyonce
• Katy perry
• Ne-yo
• Tulisa
• Rita Ora

Target Audience

The target Audience of MTV is 13 to 35 year olds. It focuses more on teenagers as many singers on MTV have teenagers as their target Audience. MTV also focuses more on people mid 20's through shows such as 'Jersey Shore' as shows promote the party lifestyle that people young like.

 Types of Music

MTV also plays MTV's top 40. This is broadcast regularly on MTV. The types of genre music that is played on MTV is R&B and Dance as this type of music is popular amongst teenagers.

Vh1 target audience is 25 – 44 year olds.  This music channel was created after looking at the success of MTV and focused more on the older target Audience and it provides the audience with softer side of popular music. It started by playing music from the classical age and bands from the new age. This includes stars such as Spyro Gyra , Andy Narell , Mark Isham , Phillip Glass and Yanni. It then moved on to music by Madonna and now it also plays music by Jay.Z and snoop dog. The logo is very colourful, as it has used colours such as pink, green and blue. This makes it eye catchy and makes the viewers to recognize the logo.

  Artists played often

•  Demi Lovato
• Train
• Owl City
• Robbie Williams
• Take that

Target Audience
VH1 target audience is 25 to 35 year olds , VH1 plays music from the 80's and 90's and that is why it appeals to that age group.


Types of music

VH1 plays range of music which includes mixture of both 80's and 90's music.

The target Audience for box television is 15-34 year olds. Plays music from the UK top 40, Counting down from the last to the number 1 song. The music played on box television is also music that often makes its UK premier.  The logo for box television is very simple and straightforward.

• J cole
•   Wiley
•   Rita ora
•  Justin Bieber 
•  Kayne west

Scuzz provides different music at daytime and in the evening. In the daytime it delivers latest rock and pop-punk videos. However, in the evening it delivers music harder side of rock and heavy mental. The logo for scuzz seems to be a mixture of black and silver. This coulour combination compliments the type of music it plays as it is rock and heavy metal and the colours used in the logo usually are associated with rock and heavy metal music. 

• A day to remember,
•   Metallica
•  slipknot
•  Korn
• You me at six

Kiss targets its music to 15 – 24 year olds, which means the youth. It usually plays music from Urban, dance, pop to R&B. This includes singers such as rhiana, Nicki Minaj , Justin Timberlake , Drake , Jay.Z etc. It was launched on June 26 1998.  The logo for kiss has changed it started as a pink logo and now it is blue. The logo is very attractive and the use of clolour blue suits the target audience of the channel which Is 15 to 24 year olds, which means young people. 

•  Drake
•    Rhianna 
•  R Kelly
•   David Guetta
•    Flo rida