What is the purpose if a digipack ?
The purpose of a digipack is to simply promote a music album. The digipack is used to consist all the contents of the album which includes list of different songs. The digipack makes the CD stand out as the front cover uses alot of colour. A digipack uses an artists image as a recurring theme throughout the 6 slides of the digipack. A digipack allows the audience know more the artist herself. It gives a chance for the artist to express herself. A digipack also attracts fans aswell other audiences.
There is a big difference between a digipack and a CD. A digipack consists of 6 slides which include front page . back page . images from the album , CD and song list. However a CD has a front and back which is made of a hard case with a CD inside.
Digipack Analysis
I will be analysing Katy Perry Digipack of her album 'Teenage Dream'.
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Representation of music artist
This digipack by Katy Perry is very conventional to the pop genre. It is very colourful that shows her personality. The didgipack follows the theme of 'candy' which shows katy having a sweet personality and shows Katy as being very innocent. However this is juxtaposed with the fact that in the front cover she is naked laying in candy floss. The digipack represents Katy Perry's style of music showing that her music isnt serious and is more on the fun side.
This digipack by Katy Perry is very conventional to the pop genre. It is very colourful that shows her personality. The didgipack follows the theme of 'candy' which shows katy having a sweet personality and shows Katy as being very innocent. However this is juxtaposed with the fact that in the front cover she is naked laying in candy floss. The digipack represents Katy Perry's style of music showing that her music isnt serious and is more on the fun side.
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Colours
The colours that are used in this digipack are very bright and girls. Which shows that her music is very girly and it is aimed at young girls. All the colours used are bright and eye catchy and thus makes the digipack attractive. This appeals to young girls into buying the product.The colour pink shows innocence however the red may represent seductiveness and passion. All the colours used are quiet girly which therefore appeals to females.
The colours that are used in this digipack are very bright and girls. Which shows that her music is very girly and it is aimed at young girls. All the colours used are bright and eye catchy and thus makes the digipack attractive. This appeals to young girls into buying the product.The colour pink shows innocence however the red may represent seductiveness and passion. All the colours used are quiet girly which therefore appeals to females.
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Design/layout
The design is based on 'candy' and this is follow throughout. The CD's are round shaped and deigned as candy cone and donuts with sprinkles. It is a five sheet spread with a back , front cover , track list and an image. The CD design is very attractive as it it made to look like a donuts which makes it eye catchy.
The design is based on 'candy' and this is follow throughout. The CD's are round shaped and deigned as candy cone and donuts with sprinkles. It is a five sheet spread with a back , front cover , track list and an image. The CD design is very attractive as it it made to look like a donuts which makes it eye catchy.
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Choice of images
The images used are contrasting as they may show innocence however they contradict eachother. Things like candy floss and sweets are associated with kids that represents innocence however Katy Perry is seen naked in the images that contradicts that. The fact that she is naked can come across as very provocative and may attract male attention and appeal to them. The inside booklet shows Katy Perry surrounded by cupcakes which shows us her uniqueness. She is wearing a crown on her head which shows she is the person and she has the authority as she is a big star. It can also suggest female power.
The images used are contrasting as they may show innocence however they contradict eachother. Things like candy floss and sweets are associated with kids that represents innocence however Katy Perry is seen naked in the images that contradicts that. The fact that she is naked can come across as very provocative and may attract male attention and appeal to them. The inside booklet shows Katy Perry surrounded by cupcakes which shows us her uniqueness. She is wearing a crown on her head which shows she is the person and she has the authority as she is a big star. It can also suggest female power.
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Typography
The language used on the CD follows the same theme of 'Candy' The album name is written in the look of candy. This shows its very consistent. Teenage dream is written in a very soft way which goes with the theme. It has a list of singles from the album to attract the audience. The song list on the back is in bold and pink which makes it stand out from the blue cloud background. The 'o' in each song in the list is replaced with a sweet which again represents the pop genre.
The language used on the CD follows the same theme of 'Candy' The album name is written in the look of candy. This shows its very consistent. Teenage dream is written in a very soft way which goes with the theme. It has a list of singles from the album to attract the audience. The song list on the back is in bold and pink which makes it stand out from the blue cloud background. The 'o' in each song in the list is replaced with a sweet which again represents the pop genre.
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How does the digipak promote
the music genre?
This album is a pop rock album and the album is very colourful which usually associated with the pop genre. The dark hair and the dark background represents the rock side of the album, A typical convention of the pop genre is the main focus being the artist. Katy Perry is placed in the middle for us to drawn straight to her. According to the colours one would imagines for the album to have happy songs however the images and background colours changes that and suggests it is a mixture of both.
This album is a pop rock album and the album is very colourful which usually associated with the pop genre. The dark hair and the dark background represents the rock side of the album, A typical convention of the pop genre is the main focus being the artist. Katy Perry is placed in the middle for us to drawn straight to her. According to the colours one would imagines for the album to have happy songs however the images and background colours changes that and suggests it is a mixture of both.
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How does the digipak attract an
audience?
This post demonstrates some understanding of what a music digipak is and you have analysed the text well, however, you need to elaborate on the points that you have included, by relating back to the codes and conventions of pop. Also aim to consider the role of the target audience and discuss how the audience can build a relationship with the artist.
ReplyDeleteFinally, aim to include a summary, to explain how your research will assist you with planning your own digipak.